Outdoor ads with a twist

A lot of outdoor ads (billboards etc) could fit a given formula quite easily:

Product name + catchy slogan (+5 points for a non-racist pun) + photo of domestic bliss

Outdoor ads often have the least attention directed to them out of all ad forms (except maybe those annoying youtube ads). For this reason, it is much more difficult to grab the viewers attention long enough to deliver a message… For some advertisements, this is where the creative juices can really get going.

Here are a couple of really successful outdoor ads (no puns required):

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