Vote. Don’t.

Ad from the New Zealand government in attempt to push Auckland voters to take part in their upcoming council election.

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Quite a cool idea and I like that it is cut from a different cloth from the regular, often rather dry voting ad. Unfortunately, I think that this might be one of the times where minimalism has been pushed too far and the message might not land as hard as it could’ve.

Maybe it’s the unclear border between the two figures or the fact that my brain reads “don’t vote”, or maybe even the idea that if I don’t vote I’ll get some cool invisibility superpower… I don’t know. But this ad lacks the conviction and call to action that an ad should have.
An example of a great idea with poor execution.

W.

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